South Korea offers an enthralling blend of ancient tradition and cutting-edge innovation, inviting every traveller to discover its vibrant cities, tranquil landscapes, and rich cultural heritage.

Begin in Seoul, a dynamic metropolis where soaring skyscrapers stand beside centuries-old palaces and bustling street markets. Tour Gyeongbokgung Palace, stroll through the lantern-lit alleyways of Bukchon Hanok Village, and savour street food from lively markets such as Gwangjang. As day turns to night, enjoy panoramic views from N Seoul Tower while the city transforms into a dazzling spectacle.

Beyond the capital, explore the historic wonders of Gyeongju, often called the “museum without walls,” where UNESCO-listed sites and ancient Buddhist temples reveal Korea’s storied past. In coastal Busan, colourful hillside villages and pristine beaches meet cutting-edge art spaces and bustling fish markets.

Nature lovers can hike among the dramatic granite peaks and forests of Seoraksan National Park, or venture south to Jeju Island, famed for its volcanic landscapes, waterfalls, and unique cultural traditions.

Throughout your travels, immerse yourself in the country’s warm hospitality, indulge in Korean barbecue, try savoury bibimbap, and sample iconic street snacks. Whether singing your heart out at a lively noraebang (karaoke) or soaking in the serenity of a mountainside temple, South Korea promises a fascinating tapestry of experiences for every visitor