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About the group


ROCS Group is one of Malta’s most recognized and respected group of companies. Its goodwill derives from various positive strengths, in particular due to successful marketing strategies, which the Company is known to be a leader in.

Conceived in 1972 by the Vella family, ROCS Group has gone on to grow very affluent business ventures in different sectors – ranging from media to real estate, broadcasting, travel, insurance, financial services, leisure, foreign recruitment and retailing. We believe in making a difference. Through our media company, the ROCS Group has not only been responsible for creating our own marketing campaigns, but has also been entrusted with creating campaigns for most of Malta’s leading companies.

We deliver quality service by empowering our employees and facilitating and monitoring customer feedback to continually improve our customer’s experience through innovation. When we start a new venture, we base it on hard research and analysis. Our constantly expanding business operations are neither random nor reckless. Each successive venture demonstrates our skill in picking the right market and the right opportunity. Once a ROCS Group company is up and running, several factors contribute to making it a success, including the personal involvement of the directors – who apply a hands-on management style – as well as the fact that our companies are part of a family rather than a hierarchy. They are empowered to run their own affairs, yet the companies help one another, with solutions to problems coming from all kinds of sources. In a sense, we are a community, with shared ideas, values, interests and goals.

The proof of our success is real and tangible. Exploring the activities of our companies through this portfolio demonstrates that success is not only about having a strong business promise, but about keeping it!

Facts at a glance:


Owned and founded by the Vella Family in 1972. The ROCS Group is trade mark registered and owned by Charichelon Company Limited (C14614) having its registered address at 21 ROCS House, Main Street, Mellieha MLH2310, Malta Europe.


The ROCS brand is nowadays known to be Malta’s leading household name primarily due to its commitment in providing exceptional service and, furthermore, tangible results to our companies who share mutual goals.


ROCS Group is not only responsible for creating their own marketing campaigns, but have also been entrusted with creating campaigns for most of Malta’s leading companies.


Vodafone, Mercedes, The European Union, SKY Telecom, Emirates Airlines, Piaget, Yellow Pages, Air Malta, Miluna, Lufthansa, Toni & Guy, Jaguar, Dell, Nokia, HP, The Malta Government, Canon, Kodak, Kenwood, Jacob’s Coffee, Corinthia Hotels International, and many more.


Strategically located offices in a prestigious location holding all of the services provided by our companies under one roof. Additionally, the group operates over 30 retail locations in Malta and Libya.


The ROCS Group has established itself as a leader in different fields of businesses in Malta. Positioned as one of the high-end companies in Malta, the ROCS Group has built a reputation on providing a genuine and exclusive service to the Maltese public in general together with unsurpassed service to Malta’s leading companies.

Our reputation today extends well beyond our island, providing genuine and exclusive service confirmed both by our local as well as foreign clients and partners.

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