5* HILTON PRAGUE HOTEL

IF EUROPE IS A TREASURE TROVE OF CULTURAL, NATURAL, AND HISTORICAL WONDERS, PRAGUE IS ITS CROWN JEWEL.

 With its jaw-dropping architecture, abundant natural wonders, and reasonable prices, the Czech capital has managed to attract roughly 5.45 million visitors in the first three quarters of 2023 alone. But how come so many travellers are just now rediscovering the undeniable allure of Prague?

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ENDLESS SIGHTSEEING OPPORTUNITIES

What Mt. Everest is for climbers, Prague is for sightseers – the ultimate experience. The city’s one-of-a-kind architecture seems to have been plucked out right from the pages of a fairytale, complete with Gothic, Baroque, and Romanesque structures that have weathered the centuries with nothing but grace. The iconic Prague Castle, perched on a hill overlooking the Vltava River is a sight for sore eyes and a must-experience for everyone lucky enough to visit the Czech capital. Visitors coming to Prague can wander through the narrow cobblestone streets of the Old Town, marvel at the intricate details of the Astronomical Clock, and take in the architectural and engineering wonder that is the Charles Bridge.

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SO MUCH TO DO

While the aesthetic allure of Prague is sure to leave even the most adventurous of souls pining after a laid-back sightseeing excursion, 

that’s not to say that your days here will only be spent looking at pretty buildings.

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IT’S NEVER BEEN EASIER TO VISIT THE CZECH REPUBLIC

There’s no arguing that the gorgeous sights and jam-packed events calendar are enough to get most travellers to board a plane and rush to Prague, however, it’s also worth noting that the major strides made in local infrastructure and amenities have also had a lot to do with this newly-set record. Prague City Tourism is aiming to further advance its collaboration with Czech Tourism and Václav Havel Airport so as to boost connectivity and make getting in and out of the country easier than ever. Beyond that, what was once a city whose entire tourism allure relied on its historical centre has now become a diverse, multi-faceted attraction whose every corner is worth exploring. New museums, restaurants, and cafes are popping up in nearly every neighbourhood for you to take in the best of what Prague truly has to offer.

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A GREAT VALUE DESTINATION
What has really helped Prague stand out among other European cities of its kind is its impressive affordability. For reference, consumer prices in Prague are 16.3% lower than in Berlin, 14.4% lower than in Vienna, and 48% lower than in Bern.

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INDULGE IN THE CORDINAL CHARM OF CZECH CULTURE.

For a typical Czech experience, black-light theatre is a unique feature of the city. The shows are fast-moving and highly visual, appealing to all ages and nationalities. With respect to their food, the city’s restaurants enjoy a reputation for serving high-quality, often excellent cuisine. Pub-style restaurants offer hearty food and fast-flowing cheap drinks, while the high-end visitors can experience fine dining in beautiful settings, including by the river or with a view over the city. For refreshments, at any time of the day, the world-famous Czech beer is deeply embedded in the national physique, and is enthusiastically consumed in pubs and beer halls everywhere; the Czechs are the largest consumers of beer per capita in the world! On sunny days the action moves outside. Take a seat on the terrace or in the beer garden, order a cool beer or chilled glass of Moravian wine, and watch the world go by, at one of the many bars and cafés, Prague has to offer. For a non-alcoholic treat, join the locals at one of Prague’s elegant traditional cafés, where a coffee and cake or a deluxe hot chocolate is the order of the day.