ROCS GROUP LAUNCH GLOBAL DIVISION WITH THE FIRST EEETWELL EATERY IN DUBAI MALL, DUBAI, UNITED ARAB EMIRATES

 

𝐈𝐓'𝐒 𝐇𝐄𝐀𝐋𝐓𝐇𝐘, 𝐈𝐓'𝐒 𝐅𝐑𝐄𝐒𝐇, 𝐈𝐓'𝐒 𝐓𝐑𝐄𝐍𝐃𝐘 𝐀𝐍𝐃 𝐈𝐓'𝐒 𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐆𝐎!

 

The hoarding is off and we can now show how it actually looks.

 

It's June 5th 2022 & Eeetwell Dubai opens for business. First EEETWELL outlet in the Middle East and a first for any Maltese company to operate a business in the world’s most visited place on earth! – The Dubai Mall.

 

The ROCS Group together with Eeetwell International proudly announce the launching of the first ever Maltese Brand to open at The Dubai Mall. Thrilled to be having this new launch in the most frequented and visited attraction on the planet. Over 80 million visitors per year.

​

Eeetwell is a fast-casual restaurant set on a mission to change the way people think about food. We are in the business of building a healthy food movement.

Founded in Malta in mid-2016, the brand has seen a steady growth well above average, with an overall 90% year-to-year growth rate, passing from one store to a total of fifteen.

 

In early 2020 the company spread its wings in mainland Europe,  opening its first store in Antwerp (Belgium), before officially becoming Malta’s largest F&B franchise in 2021 and in June 2022 we opened our first eatery in the most visited place on earth – The Dubai Mall – Dubai.

 

Within the next five years the brand vision is to double down on the digital environment, while heavily investing in a worldwide expansion strategy.

 

Should you require further information please email us on global@rocsmail.com