3* Ayoba Hotel, Imerovigli

Ayoba Santorini, Experience the grace and beauty of Ayoba Santorini, authentic accommodation in the heart of exquisite Imerovigli village, one of the most romantic and picturesque spots on Earth.

Ayoba is ideally nested in the beautiful village of Imerovigli, just steps from the cascading caldera and close to the bustling capital of Fira. Imerovigli has been declared as a traditional settlement with intricate architecture, boasting one of the most spectacular sunsets on earth. The secluded location of Ayoba will evoke your senses as you peacefully surrender to the ageless spell of Santorini.

Ayoba is not a formal word. It’s a made-up one that originates from the townships of South Africa where it’s used to express appreciation of good dancing! It is slang for “cool, alright, ok” (or any other expression of approval!). In Zulu, it means “will be”. Ayoba is a feel-good word. It takes us to our happy place. A place that’s more than alright actually, better then cool: our ravishing slice of Santorini. We have toiled passionately for years for what “will be” and the result is our Ayoba.